We designed their new logo and corporate identity based on a series on distinct and memorable "wooden model man" images; a professional tool used by artists to create exactly what they require (with every part being movable e.g. to tailor shape & stance).
The "wooden man" theme was chosen to emphasise their key messages of tailored solutions, personalisation, and flexibility to client needs etc.
Meeting their objectives, the website is modern & fresh, depicts a technology led approach, emphasises a priority on customer service and promotes their specialist focus. Their sales & marketing team now use the website as a support tool when pitching for business with the big corporates. |