They offer quite a range of training courses, so we designed a clear logical structure and "quick course finder drop down menu", which enables users to quickly find the course(s) of most interest to them.
There are various subtle elements to the design that create some visual movement & attract attention whilst maintaining fast site download speeds e.g. scrolling news headlines, auto typing quotes, flash presentation etc
The site is fresh, dynamic and regularly updated, with new courses, news bulletins, articles of interest. Fresh content also helps boost their search engine performance.
NFPS have invested in our e-mail marketing software solution "E-Mail Marketer" [ for more info - click here ] and use this to design & deliver their HTML e-mail monthly newsletter. Our software enables them to design each month's newsletter, and manage campaigns internally themselves.
"E-Mail Marketer" is a really powerful & cost effective tool for driving traffic to their website. It provides really useful statistics e.g. open rates & click throughs, to evaluate campaign performance. They have achieved response rates as high as 16%.
Also we have implemented on-line website promotion & marketing for NFPS. As a result, their website has achieved page 1 search engine rankings in the top search engines like Google, MSN, Yahoo, Ask Jeeves etc for their chosen target keywords.
Following our promotion activity, they witnessed their website traffic more than double within the first month. |
