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(1) Website Design
     
  >> Marketing driven web design that improves sales
  >> Our 6 C's Model
  >> Our Web Design Package
  >> Our Web Design Process
  >> Content Management
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  >> Our Values & Approach
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(2) Website Promotion
     
  >> Why is promotion so vital?
  >> Keyword Analysis & Selection
  >> Pay per Click (PPC) Advertising
  >> Search Engine Optimisation (SEO)
  >> Measurement & Reporting
  >> E-Mail Marketing
  >> Offline Promotion
  >> Contact Us
 
 
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Or why not pick up the phone & call us on 01293 817 660...
 
 
Featured Case Study
 
Lovewater (supply of quality water coolers) is an e-commerce site. Client wanted easy to use control panel to manage online shop...  
  >> View case study
 
 
Client Feedback
 
   
"The real ease and simplicity of the control panel has helped...and we are now able to manage our own site and make changes when necessary".  
   
Nick Swan  
Managing Director  
Love Water Ltd  
   
 
     
 

 
 
 
 
Keyword Analyis & Selection - Summary
(1)
Keyword research = the foundation block of web promotion
(2)
 Our software tools reveal real life data on user searches
(3)
 We work to identify keywords with highest conversion rates
(4)
 Understanding user behaviour & motives is key
 
 
 
 
 
 
Keyword Analysis & Selection
 

When an internet user types in a search phrase (keywords) relevant to your products/services, how can we work together to ensure your website appears on the 1st page of the search engine results?

Firstly, this involves keyword analysis and selection. This is of critical importance. It is in fact the foundation starting block on which all other aspects of your website design and promotion rest.

 
Specialist Research & Analysis Tools
 

Using a number of specialist software tools we are able to discover what users are actually (i.e. based on real life data) searching for in the search engines, as opposed to making guesses about what we think they are likely to be using. This enables us to select the most effective keywords for your site.

 
We will promote your website on keywords that;
 
::
   Your target audience are actually searching for (using the specialist software) as opposed to the words/phrases we would guess they might be using
::
   Will give you a 1st page position in the search engine results listing
::
  

Provide the highest sales conversion rate - not necessarily the most popular keywords!

 
Understanding user behaviour & motives is key
 
Different keywords can reflect differing user objectives. The most popular keywords are not always the most effective. Also subtle keyword differences can have a big impact on the profile of website visitors attracted.
 
This is an area where experience counts. Understanding user behaviour and motives is at the heart of successful keyword selection.
     
 
  Pay per Click (PPC) Advertising
     
  Search Engine Optimisation (SEO)
     
  Contact Us
 
 
 
 
 
Ace Web Marketing (UK) Ltd is a registered member of the UK Web Design Association
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Crawley Office
t: 01293 817 660
f: 01293 817 718
       
Ace Web Marketing (UK) Ltd
  - Business & Innovation Centre, Metcalf Way, Crawley, West Sussex, RH11 7XX, UK
 
© Ace Web Marketing (UK) Ltd. All rights reserved.
 
Ace Web Marketing (UK) Ltd is registered in England & Wales, whose registered office is 103 Bridger Way, Crowborough, East Sussex, TN6 2XD. Company No: 4937278